Working as Lead Creative Strategist at Brit + Co, I led the paid social strategy on the Verizon x Selfmade brand partnership in 2023. Selfmade is an online business accelerator and community built and powered by Brit + Co for female entrepreneurs.This partnership perfectly aligned Selfmade’s purpose with Verizon’s tools and resources, providing over 200 women with expert coaching, networking opportunities, and access to funding.

Objective:

Self Made was hosting their annual Selfmade Summit in partnership with Verizon and were looking to boost sign-ups as well as convert attendees to join Verizon’s Digital Ready Program. I led the on paid media strategy, ad design and copywriting across Facebook and Instagram.

Result:

We measured success by tracking sign-ups via paid ads and engagement increases across both editorial and social content. We exceeded our target of a 25% increase in sign ups from last year, and achieving 20% overall in the Self-Made community.