As a Content Operations Manager at People Inc, I led the planning and execution of the Birdie x Dove Boost x Maman branded experience. I managed communications between cross-functional teams, managed production timelines, and coordinated seamless collaboration between Dove, Maman, and third-party vendors. Fine-tuning event logistics, developing the content creation strategy, and conducting post-event data analysis.

Objective: Dove Boost x Maman partnered to bring you ingredients that are good enough to eat and Byrdie brought everyone out. Promoting Dove's Boost product line through an engaging IRL experience that resonated with health-conscious consumers of all ages. Byrdie aimed to increase brand awareness, drive product sales, and foster positive brand associations by partnering with Maman, a popular lifestyle brand known for its chic and inviting atmosphere.​

Result: The event attracted over 300 attendees, exceeding our initial target by 50%. Attendee feedback was overwhelmingly positive, with 90% rating the event as excellent or above. Social media engagement saw a 40% increase during the event week, with over 1,000 organic mentions using the Byrdie branded hashtag. Post-event surveys also indicated a 30% lift in purchase-intent among attendees.